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October Product Updates
Enhanced Cost Settings, Transparency into New Customers, and More updates for BFCM Success
This October, we've introduced a series of deliberate updates to Triple Whale, tailored to enhance your workflow and ensure BFCM readiness. Embracing more granularity and flexibility to meet your needs, these enhancements are crafted to blend effortlessly into your daily routine. Let's dive in.
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Updated COGS Calculation

Accurate COGS = Accurate Net Profit.

Triple Whale supports returned COGS due to restocking of returned products, determined by Shopify settings. Users can also view a breakdown of their COGS.

September Product Updates
Small Updates.
Big Value.
In September, we rolled out a series of updates to make it even easier to analyze and activate your data as BFCM approaches.
Get a Demo

September Updates Walkthrough

Learn about all the latest product updates and discover what the Triple Whale team has been working on.

Sync With Klaviyo

Smart Customer Data Platform segments can now be synced with Klaviyo to create dynamic lists (updated every 24-48 hours). This means you can now power your Klaviyo automations with your Triple Whale data.

Metric Tile Breakdowns

For any metric tile that is composed of more than one variable in its calculation, we now display those Metrics in the Breakdown tab. That means greater transparency for our customers.

Custom Expenses

We’ve added the ability to filter custom expenses based on name of expense and sort by start date or end date. For fixed custom expenses, customers can now add / edit custom fixed expenses via a google sheet.

Discounts

We are now showing ‘discounts’ as its own tile in the Shopify store section in Summary Page. This means, customers can use this metric to build other custom metrics.

Expanded Customer Filters

Powered by Shopify customer data, we’ve added new customer filters within the Insight pages (Cohorts, Product Analytics, Cart Analysis)!

Pods Preset Views

Triple Whale users can build and save preset views for specific groups of shops in their Pods View. Great for Agencies and multi-geo brands who want to group certain shops together.

Custom Metrics

Customers can now create custom metrics with integers that are decimals, offering more precision and flexibility for unique business needs.

August Product Updates
Affluencer Hub 2.0, Enhanced Attribution, and More
Learn about all the latest product updates and discover what the Triple Whale team has been working on. Subscribe below to get updates on all the newest releases right in your inbox.
Get a Demo

August Updates Walkthrough

Learn about all the latest product updates and discover what the Triple Whale team has been working on. Subscribe below to get updates on all the newest releases right in your inbox.

Affluencer Hub 2.0

In an era where influencers steer brand stories, we are proud to present an improved Affluencer Hub. This version prioritizes versatility and deeper collaboration insights for your brand.
Key enhancements include: Wider Integration to major influencer platforms, streamlined tracking, third-party affluencer tool compatibility, and detailed expense management.

Net Profit Breakdown

We now have a breakdown so users can see what the profit is made up of. In the next few weeks, all TW stats will get this type of breakdown.

Next Gen Attribution Models

A major enhancement to the identity resolution technology in our attribution sauce. Using far more data from integrated channels and user-specific data for cohesive event-to-journey mapping.

SOC 2 Compliance

Triple Whale is now SOC 2 compliant! Having successfully completed the audit, we reaffirm our commitment to ensuring the privacy and security of our customers' data.

Total Impact Attribution

For brands deriving the majority of their revenue from new customers, we now recommend using Total Impact Attribution to get the best picture of which channels are creating the most value and ROI.

Mobile App

The date picker now matches the desktop date picker and includes all of the pre-set options for dates.

Enterprise Webpage

Triple Whale is secure, flexible, and built to help businesses operate at scale efficiently.

New Recharge Metrics

For customers with the recharge integration, we have two new metrics in the Summary Page. Total Active Subscriptions and Total Active Subscribers.

Attribution Clarity

If you are using the “Triple attribution” or “Triple attribution + FB views” attribution  models, we’ve added tooltips to explain why the totals are different than Shopify.

Web Analytics Conversions

We changed the way calculated conversions for the Web analytics on the Summary Page to only include web purchases.

July Releases
Subscription Analytics, Founders Dash, And More
Learn about all the latest product updates and discover what the Triple Whale team has been working on. Subscribe below to get updates on all the newest releases right in your inbox.
Get a Demo

Subscription Analytics

Subscription brands are distinct, each with its own unique characteristics and needs. With this in mind, we are thrilled to introduce Subscription Analytics. This feature allows you to analyze your subscriptions directly in Triple Whale, mapping order tags to order types and ensuring attribution accuracy.

New Integration: Recharge

Recharge powers subscriptions for the fastest growing brands. Now, you can enhance your understanding of your subscription shopper journey with Triple Whale’s Recharge integration.

Founders Dash: The Free Dashboard for Ecommerce Leaders

We're excited to introduce Founders Dash, a free, all-in-one dashboard for ecommerce leaders, providing you with real-time insights to grow your brand. Plus, you can stay updated on-the-go with Triple Whale’s mobile app.

Custom Questions for Post-Purchase Survey

We upgraded the number of custom questions you can include in your survey from 3 to 7!

API

API Keys

API keys are now available to build ad hoc integrations with other tools, giving you even more integration options.

Pixel Column Presets

Your Pixel pages just got even more personalized. Select from multiple pre-built column presets or build your own.

Custom Expenses for Non-Integrated Channels

Triple Whale can now track costs for any of your tools that do not natively integrate with the platform, and get more accurate blending metrics tracking.

Smart Customer Data Platform (SCDP) Predefined Segments

We've created predefined segments based on Pixel data for all relevant stores, simplifying the process of getting started with SCDP.

Cumulative Summary Graph

We've added a new cumulative mode on the summary graph for improved data visualization.

New Filters on Cohorts & Product Analytics

We've expanded the range of filters on orders and products within the Cohorts and Product Analytics pages.

Summary Page Dates

Your chosen comparison period will now be saved for subsequent sessions, ensuring a seamless user experience.

New Metrics on Product Analytics

We've added Average & Mode purchase price metrics to the Product Analytics page, helping you track how discounts impact your revenue.

"This years NBA Finals run was unchartered territory for us as a performance marketing team, and Triple Whale played a central role in how we navigated those times. TW empowered us to confidently (and profitably) scale ad spend to record-level heights and generate record-level retail growth during this unique and highly opportunistic 45-day Playoff run."

Matthew Strelitz
Director of Performance Marketing

“@triplewhale allows to dive into the dashboard with ease. Not that suffocation. No more drowning”

Qash, Ecom Warrior

"Having the dashboards all in one place is a phenomenal thing to see, an overarching view of the health of our advertising makes our life a lot easier.”

Matt Fey, Portland Leather Goods

Past Releases

Catch up on past releases and never miss an update

What's New in Triple Whale: August 2023 Product Updates
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What's New in Triple Whale: June 2023 Product Updates
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What's New in Triple Whale: May 2023 Product Updates
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Blog

D2C Stories, Insights and Strategies

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5 Actionable Tips to Make Money With Ecommerce

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April 20, 2022
Rabah Rahil
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Mary Lister
The AI Transformation: Issue #3

We're back with another issue of The AI Transformation: a product update on all things Triple Whale! Read on to discover use cases for the new verrsion of Triple Whale, platform updates, trending prompts with Moby, Sequences, the Board of the Week, and a glimpse behind the scenes at what our team is excited about!

Read Article
Ethan Shust
Talk to Data: The Prompting Guide for Moby

Have you met Moby? This article walks you through your first meeting with an incredibly powerful tool! Learn how to use Moby's features as well as some best practices for getting the most out of your prompts for better insights.

Read Article
Allen Finn
Unveiling the Essence: A Deep Dive into Time Decay Attribution Models

When it comes to marketing, it might be difficult to determine which marketing interaction has an impact on a consumer's decision to make a purchase. In this article, we'll cover what the Time Decay Attribution Model is and how more credit can be attributed to the most recent interactions prior to the purchase.

Read Article
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© 2023 Triple Whale Inc.
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Check our DTC Holiday Gift Guide 🎁
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February Product Updates
Gearing up for big changes
Life moves pretty fast. February was a month of grinding on the backend of Triple Whale for our team. We're launching something big at The Whalies.
Get a Demo
January Product Updates
Updated UI, New Shopify Checkout Support, and Trends
2024 is off to a hot start. And it's only going to get hotter. We’re planning big things to come, starting with significant improvements to our user experience.
Try Free
Get a Demo
December Product Updates
Yotpo, Shipstation, Shipbob, and More
We closed out 2023 with 3 new integrations to bring more of your data into one spot.

In December, the team announced new partnerships and integrations with ShipBob, ShipStation, and Yotpo SMS & Email (SMSBump). Stay tuned for more integration and exciting updates in 2024.

See all of our integration here.
Try Free
Get a Demo
November Product Updates
Improved Pixel Setup, Pixel URL Testing, All Amazon Regions and More!
Maximizing Efficiency and Accuracy: Explore Triple Whale’s November Product Enhancements
Try Free
Get a Demo

New Pixel Settings and Install Experience

Easier setup with revamped Pixel settings page
‍
‱ Store Setup Questionnaire
‱ Expanded Instructions for Various Scenarios
‱ Pixel 2.1 Install Snippets

Pixel URL Testing

Quickly check any URL to confirm the Triple Pixel is accurately installed and collecting first-party data.

Campaign Status Confirmation

No more panicking that you fat-fingered a campaign on or off. Now you'll get confirmation prompts before Triple Whale switches your campaign status.

Now Supporting All Amazon Regions

Connect buttons for North America, Europe, and Far East can can be found on the integrations page.

New Cohorts Feature

"2nd order only" toggle for focused Cohort Analysis

Discover Second Purchase Trends and Enhanced Repeat Purchase Rate Accuracy

Attribution Model Clarity

Human-centered, informative context for selecting attribution models

Website Refresh

Featuring a brand overhaul, clear product imagery, persona centered messaging, and compelling testimonials throughout.

Its glorious. Shout out to our world-class design team.

BFCM Deep Dive

We analyzed the data from over $1B in sales during BFCM 2023.

Click here to get on the waitlist to access the comprehensive report.

Alpha Testers Wanted!

Interested in being an alpha tester for new features?

Click here to sign up!

October Product Updates
Enhanced Cost Settings, Transparency into New Customers, and More updates for BFCM Success
This October, we've introduced a series of deliberate updates to Triple Whale, tailored to enhance your workflow and ensure BFCM readiness. Embracing more granularity and flexibility to meet your needs, these enhancements are crafted to blend effortlessly into your daily routine. Let's dive in.
Try Free
Get a Demo

Updated COGS Calculation

Accurate COGS = Accurate Net Profit.

Triple Whale supports returned COGS due to restocking of returned products, determined by Shopify settings. Users can also view a breakdown of their COGS.

New Shipping Cost Settings

Shipping costs are complicated. Not anymore. Shops can add shipping costs in 2 additional ways (in addition to cost per country):
‍
1. Use Shopify Shipping Charges for Shipping Costs - Enable this if shipping costs are equal to what your customers have been charged for shipping in Shopify.
2. Shipping Costs by Order ID (CSV upload)

Summary Metric Tiles

The updated AOV calculation aligns with Shopify's AOV, excluding shipping and taxes.

Additionally, we've added a calculation breakdown into Shopify AOV and True AOV. True AOV excludes $0 orders.

RFM Audiences

See what differentiates your Core customers from your Loyal customers and Whales.Within SCDP, you can view the definition of each RFM segment by clicking on the “view” icon.

Refined AOV Calculations

The updated AOV calculation aligns with Shopify's AOV, excluding shipping and taxes. Additionally, we've added a calculation breakdown into Shopify AOV and True AOV. True AOV excludes $0 orders.

Shopify Gross Sales

Available for all shops in the 'Shopify store' section of the Summary Page. Gross Sales are defined as: Product price x quantity (before taxes, shipping, discounts and returns).

New Insights Filters

Within the Cohorts, Product Analytics, and Cart Analysis pages, you can filter by:
– Customers: store account creation date
– Attribution: source, referring site, ads account id, campaign name, campaign id, adset name, adset id, ad name, ad id

Pixel Page Metrics

New Customer Purchases and NC-ROAS are now clickable, which will display a list of the new customers acquired for your respective date range.

Google Sheets Reports

Choose a date range for one-time exports, rather than just a start date.

Affluencer Hub Discount Codes

Customers can choose between a discount $ or % amount when creating an affluencer discount directly within Triple Whale.

Product Analytics New Metric

“Added to Cart” is available for product level analysis on your product analytics page. The data for this metric is backfilled until May 2023.

September Product Updates
Small Updates.
Big Value.
In September, we rolled out a series of updates to make it even easier to analyze and activate your data as BFCM approaches.
Get a Demo
August Product Updates
Affluencer Hub 2.0, Enhanced Attribution, and More
Learn about all the latest product updates and discover what the Triple Whale team has been working on. Subscribe below to get updates on all the newest releases right in your inbox.
Get a Demo

August Updates Walkthrough

Learn about all the latest product updates and discover what the Triple Whale team has been working on. Subscribe below to get updates on all the newest releases right in your inbox.

July Releases
Subscription Analytics, Founders Dash, And More
Learn about all the latest product updates and discover what the Triple Whale team has been working on. Subscribe below to get updates on all the newest releases right in your inbox.
Get a Demo

"This years NBA Finals run was unchartered territory for us as a performance marketing team, and Triple Whale played a central role in how we navigated those times. TW empowered us to confidently (and profitably) scale ad spend to record-level heights and generate record-level retail growth during this unique and highly opportunistic 45-day Playoff run."

Matthew Strelitz
Director of Performance Marketing

“@triplewhale allows to dive into the dashboard with ease. Not that suffocation. No more drowning”

Qash, Ecom Warrior

"Having the dashboards all in one place is a phenomenal thing to see, an overarching view of the health of our advertising makes our life a lot easier.”

Matt Fey, Portland Leather Goods

Past Releases

Catch up on past releases and never miss an update

Blog

D2C Stories, Insights and Strategies

Get the knowledge you need to launch your ecommerce brand to the moon.

How To Build an E-Commerce Website from Scratch

Sed ut perspiciatis unde omnis iste natus error sit vol uptatem accusantium doloremque laudantium, total merem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae nugit...

April 27, 2022
Rabah Rahil
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