Allen Finn

SQL for Marketing in Ecommerce: Benefits + Use Cases

These days, there's a plethora of data available for DTC brand owners to utilize in their marketing efforts, but there's often so much data it's tough to make timely and informed decisions. In this article, we discuss the benefits of using SQL for marketing in ecommerce to gain a deeper understanding of your customers, optimize your marketing campaigns in real time, and drive significant revenue growth.

Unveiling the Essence: A Deep Dive into Time Decay Attribution Models

When it comes to marketing, it might be difficult to determine which marketing interaction has an impact on a consumer's decision to make a purchase. In this article, we'll cover what the Time Decay Attribution Model is and how more credit can be attributed to the most recent interactions prior to the purchase.

Everything You Need To Know About Channel Attribution

A customer may visit many channels along their journey before making a purchase or conversion. In this article, we will examine everything from what a multi-channel attribution model is to how it can impact your business, Google Analytics, your marketing budget, and more. You'll learn about multi-channel attribution models and how they're related to marketing campaigns, customer data, etc. Read on!

The Art and Science of the Markov Chain Attribution Model

If you're not first, you're last. That's how we used to look at attribution. But the Markov Chain Attribution takes various touchpoints into account to examine the likelihood or probability led the customer toward the final action: the sale. Read this blog article to uncover the fundamentals of the Markov Chain Attribution Model for Marketing.

Deciphering Multi-Channel Attribution: A Comprehensive Guide

Unlock marketing ROI with multi-channel attribution. Optimize budgets, high-value channels, and your customer journey with AI-powered data-driven decisions.

Unveiling the Mysteries of Attribution Reporting

As a marketer, you can sometimes feel like you're running a bunch of ads without actually knowing which ones are working. Attribution in marketing is vital to ads management and driving sales to the bottom line. Read on to find out more about how to unveil the mysteries of attribution with Triple Whale!

Unlocking the Power of A Linear Attribution Model

Need a way to track and credit sales conversions to all of your customer's touchpoints along the buying journey? This blog breaks down how linear attribution works, and how to leverage it to work for your business.

A Deep Dive into Multi-Touch Attribution Models

Exploring B2B Marketing Attribution

In this blog post, we're going to dive deep into the world of B2B marketing attribution. We'll cover its importance, the different models available, and how to choose the right one for your business.

Breaking Down the Ecommerce Giants: BigCommerce vs. Shopify - Picking the Winner

Picking the right platform can mean riding the wave of success or sinking like a brick in the digital ocean. So, let's introduce you to the contenders, BigCommerce vs. Shopify!

Key Performance Indicators for Ecommerce: Measuring Success

Let's explore the different types of KPIs and how you can measure and optimize the right key performance indicators across each stage.

Triple Whale Joins The Shopify Plus Certified App Program

Triple Whale is thrilled to announce that it has officially become a Shopify Plus Certified App.

The 9 Most Profitable Retail Marketing Strategies

Welcome to the world of retail, where the battleground is as fierce as a Black Friday sale, and the spoils of victory are cold, hard cash. In this ever-evolving landscape, one thing remains constant: the need for effective retail marketing strategies.

How to Build THE Perfect Data Analytics Dashboard

Today, we'll delve into the secrets of building the perfect data analytics dashboard that will revolutionize the way you interpret and analyze information

Weebly vs. Shopify: Which is the Better Option for Building Your Online Store?

Let's compare these two mighty contenders, Weebly vs Shopify, exploring their features, pricing, ease of use, design, Ecommerce functionalities, SEO capabilities and so much more!

Link Tracking Protection: What Ecommerce Brands Need to Know About iOS 17

Apple's iOS 17 update includes a new feature called Link Tracking Protection, which automatically removes user-identifiable tracking parameters from URLs.

Shopify vs. Etsy: Choosing the Right Ecommerce Platform for Your Business

Let's dive into the world of Shopify vs Etsy, explore their features and advantages, and help you make an informed decision.

20+ Captivating GA4 Alternatives (You Can Probably Guess Which One's Our Favorite)

Let's embark on a captivating exploration of 20+ engaging alternatives to GA4, each with its unique strengths and features.

Benchmarks Are Back (And Better Than Ever!)

Triple Whale's Benchmarks are back! Learn about them and more in this June release.

Marketing Dashboard for eCommerce: A Comprehensive Guide to Boost Your Business

The Power of a Proven Customer Lifecycle Marketing Strategy

As a business owner or marketer, you've probably heard of the term "customer lifecycle marketing strategy." But what exactly does it mean, and why is it so important?

Maximizing Customer Lifetime Value through Effective Email Marketing

Let's explore the importance of email marketing in maximizing customer lifetime value.

What's a Good ROAS? (Hint: It's Not What You Think)

Let's explore the common misconceptions of what is a good ROAS and the impact it has on businesses.

Mastering Lifecycle Marketing for eCommerce: The Complete Guide

In this guide to mastering lifecycle marketing, we'll show you how to create a personalized and effective customer lifecycle marketing that will help your business flourish like a well-tended garden.

Customer Lifecycle vs Customer Journey: Understanding the Differences

Let's look at customer lifecycle vs customer journey, their differences, and their importance in eCommerce.

Customer Journey Mapping: Charting a Course for Business Success

In this post, we'll explore what exactly customer lifecycle journey mapping is, why it matters in e-commerce businesses, the stages involved in creating a map for success, and some tips on how to get started.

Customer Lifecycle Journey Mapping: What You Need To Know

The lifecycle of your customer should take center place in your business strategy. With customer lifecycle journey mapping, you can use data to optimize and improve the entire customer experience from start to finish.

The Best eCommerce Agency Partner Program To Boost Revenue

By aligning your eCommerce business with one of the top eCommerce agency partner programs, you gain the support and resources needed to optimize and accelerate your marketing efforts.

Every TikTok Ad Spec for 2023

In this blog, we'll cover the complete guide to all the formats of TikTok ads, and their specifications. We'll also cover best practices so you know you're getting the most out of your brand.

Streamline Ecommerce Operations: Top 9 Tech to Master in 2023

In this guide, we’re presenting a beginner's guide to operational technology solutions for eCommerce businesses

From Acquisition to Retention: Mastering Lifecycle Email Marketing in eCommerce

To help you get started with lifecycle email marketing in your eCommerce business, here is everything you need to know.

Unlocking The Power of Data Attribution: A Beginner's Guide

Mobile Attribution: The Definitive Guide for eCommerce Businesses

Mobile attribution is essential for eCommerce businesses in the same way that a compass is essential when navigating uncharted waters. Without it, eCommerce businesses may find themselves adrift and in a sea of uncertainty.

What To Know About A/B Testing

As a marketer, you know that data is what drives successful campaigns. You strive to understand your audience’s behaviors and preferences to craft effective copy, call-to-actions (CTAs), and advertisements that resonate with them.

The Guide To Ad Copy: What You Need To Know

Copy has the power to influence and persuade, just like a skilled archer and their bow. Crafting each word of an ad copy is similar to knocking an arrow on a bowstring and pulling back – you must use precision and finesse to ensure your message hits the mark.

Understanding Return on Ad Spend (ROAS)

Return on Ad Spend (ROAS) is an important metric that tells you how efficient your marketing campaign and ad spending have been. It provides insight into the success of your advertising efforts, allowing you to make informed decisions about where to invest and how much to spend.

Negative Cash Conversion Cycle: What It Is And How To Achieve It

A cash conversion cycle (CCC) is the amount of time it takes a business to convert its investments in inventory and other resources into cash from sales.

Everything You Need To Know About Customer Journey Analytics

Customer journey analytics is like a treasure map that leads to customer satisfaction. It helps companies discover new paths they can take to improve the customer experience and better meet customer needs.

Unlock Klaviyo Pricing Plans: Definitive Guide for Email Marketers

Uncover Klaviyo's email and SMS pricing plans with our in-depth review. See why Klaviyo is your best choice for a robust marketing strategy. Start optimizing now.

The Top 8 Customer Retention Strategies For Your Company

eCommerce business owners may view acquiring new customers as a shiny new toy, but keeping the customers that you already have is just as important - if not more so.