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Triple Pixel: Everything You Need To Know
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Originally Published:  
November 30, 2021

Triple Pixel: Everything You Need To Know

👋 Hello wonderful people. We are on the cusp of opening 200 spots for the new Triple Pixel Beta. In light of that, I wanted to give quick tour of the Triple Pixel. By the end of this essay, I want you all to be able to answer the following questions:

  • Why do I need the Triple Pixel?
  • What does the Triple Pixel do?
  • How does Triple Pixel work?
  • What are the Triple Pixel costs?
  • Where is the Triple Pixel is going?
  • How to sign up for the Triple Pixel?


So without further ado, let's dive in.

🤷 Why Triple Pixel?

Let’s start with the problem.

The ability to track the performance of your paid media with confidence is at an all time low after Apple’s iOS changes (they’ve officially relegated 3rd party pixels to second class citizens). Unless a Facebook user has opted-in to sharing their data with Facebook, the Facebook Pixel can no longer track a user's path from ad-click/view -> conversion with the accuracy it once had.

But even before Apple’s iOS changes, how confident did you feel that you were spending efficiently? Or that Facebook and Google were giving you an accurate picture of how many new customers they were driving to your business?

🔮 Ready to get started? Claim your pixel here.

Insert -> Triple Pixel

Installing the Triple Pixel on your site will bridge the gap that Apple’s privacy policy has created between your website and digital ad platforms. Using first-party data, we will now have the ability to more accurately attribute ad clicks (from places like Facebook, Google, Snapchat, & Tik Tok), to real conversions.

For example: If a customer clicked on an ad two weeks ago, but purchases today through your Klaviyo campaign, we can attribute that revenue directly back to the campaign + ad-set + ad they originally clicked from. 

What Triple Pixel Will Do For You

  • Save Money, Make Money (scale winning campaigns & turn off the duds with more confidence)
  • A More Accurate ROAS & nCAC (our first-party pixel tracks what your ad platform cannot)
  • Visibility (compare Triple Whale attribution ➡️ platform attribution ➡️ UTM attribution in one easy-to-digest interface)
  • Shared Attribution (Ever wonder how many customers interact with your Facebook Ad AND your Google Ads? We’ll crack that case for you.)
  • Profit Per Ad, Ad Set, Campaign & Platform (Stop revenue chasing. Profits are the path. Easily identify the most profitable ads, ad sets and campaigns to keep the money printer going BRRRRR.)
  • Delayed Attribution (Easily visualize the time between ad spend and conversion value)

What Triple Pixel Won’t Do

  • Slow your site down
  • Break any laws (keeping you in compliance with privacy laws)
  • Fix 100% of your attribution issues (Triple Pixel isn’t promising 100% accuracy. But, Triple Pixel will improve your ad attribution accuracy, giving you more data to make confident decisions with)

🚧  Features in Development

Here is where the real fun begins. We have completed the architecture for the Triple Pixel code (huge lift) last week, so now we have an insane amount of dev power (like a lot) to unleash on the first batch of features.

In the next 2-6 weeks we will have an avalanche of epicness being rolled out. The list is pretty mind-boggling so strap in or maybe read this sitting down ;)

♻️ Aggregated User Journeys - Have the user journeys aggregated by first touch point all the way through purchase. Gimme dem Sankeys!

Full Funnel Tracking (PageView → Purchase) - No more dropped, ghost or missed events. And you already know we are about that dedup life. All events will be deduplicated to ensure no double counting.

📊 Different Attribution Models - Find what attribution model is most useful to your business. We will be offering First Touch, Last Touch, Linear and Time Decay. Building a custom model is on the roadmap as well.

🪟 Expand Attribution Windows - Need longer attribution windows? Say no more fam. Look back up to 60 days (180 Days on the roadmap).

🧭 Avg. # of Touchpoints Before Conversion - Know how many brand touch points on average generate a conversion.

💰 Profit Per Ad, Ad Set, Campaign - Stop revenue chasing. Profits are the path. Easily identify the most profitable ads, ad sets and campaigns to keep the money printer going BRRRRR.

🛍️ Conversion Rate Per Channel - Understand what channels are converting and at what rate relative to other channels in your marketing ecosystem.

🤓 Predictive ROAS by Campaign, Ad Set & Ad- Should I scale or pull back? With our predictive LTVs you can place bigger bets with higher confidence.

👩 Facebook Audience Creation - We bringing sexy back to Custom Audiences. Create custom segments based on Triple Pixel events and values; then push those audiences to Facebook. Create an audience of your most profitable customers in a few clicks!

📬 Email/SMS Value by Channel - Know where your most valuable email and SMS subscribers came from.

📊 ROAS & CPA Per Channel - Start to understand the contribution and cost of each channel with our soon to be released ROAS & CPA per Channel.

🔮 Ready to get started? Claim your pixel here.

🙋‍♀️ Triple Pixel Beta & Pricing

Ok you made it this far, so I am assuming you are still interested...possibly you just wanted to see the my next GIF 🤣. Either way, here are all the deets if you want in on the Triple Pixel Beta.

What is the cost?

In keeping with true DTC tradition, we’re running a Black Friday/Cyber Monday promotion starting this Monday, November 22nd.

👉 Get 3 months of the Triple Whale Dashboard for FREE when you purchase the Triple Pixel Beta. Yeah, you read that right.

Pricing starts as low as $300/mo. and is based on your store's annual revenue. Check out our Pricing Chart here to see what your store qualifies for.

100% Money Back Guarantee

Note: The Triple Pixel Beta requires a 3 month commitment, but is backed by our 100% money back guarantee.

If you don’t feel like you’re receiving the value we’ve promised after 90 days, we’ll issue you a full refund - no sweat (Whale Oil is very different from Snake Oil 😉 )

How do I sign up?

Just go to this form here → Triple Pixel Signup and pay your first month's deposit. After your deposit is paid, a Customer Success Rep will reach out with installation instructions and to schedule your onboarding/activation.

How many spots are available?

200 😮. Yes, the first pod of the Triple Whale Beta only has 200 spots available, so if you want in, act quickly. Our next pod of spots won’t open up until the beginning of January. So get in now.

Do I need a standard Triple Whale Account?

Yes. Triple Pixel is only available to Triple Whale Dashboard customers. But, just so happens, if you get into the Triple Pixel Beta, you get a Triple Whale Dashboard for free :)

What is needed for installation?

All we need is for you to copy and paste a piece of code on the store's site and checkout page. We also need to redirect your DNS. Once that is done, you are good to go! P.S. We offer White Glove Installation for all Triple Pixel Beta Users. Just connect us with your team and we will handle everything.

Side Note: The Triple Pixel will not slow your site down or degrade site performance.

Do I still need GA and the Facebook Pixel?

Yes. The Triple Pixel will be passing data back to Facebook through the Conversions API, but we recommend keeping all of GA & FB tracking in place.

When do I start seeing data?

You will start seeing data minutes after installation (depending on DNS Propagation Times). However, because this is a first party pixel and none of your data is shared, nor is it retro active, there is a learning phase of 5-7 days.

On higher volume stores ($4M+ annually), we have seen the learning phase truncate to 2-3 days.

🐳 Closing

Well there you have it folks. The Triple Pixel in all her glory. This is our big bet on attribution. The thesis is the pairing of Triple Pixel and Triple Whale Dashboard will become the Operating System for Ecommerce.

It's a whale of dream, but what is life without big dreams 🚀.

Our plan is to empower business owners and media buyers with the data they need to make better, faster, stronger decisions. Triple Whale Dashboard and Triple Pixel are the first steps.

In closing, I wanted to leave you with two things. One a website built by (soon to be one of the richest people in the world). Two, a quote from the richest person in the world.

This page on Patrick Collison's Website (of Stripe fame) chronicles world changing projects that happened in extraordinarily short periods of time. A few of my favorites:

Amazon Prime. Amazon started to implement the first version of Amazon Prime in late 2004 and announced it on February 2 2005, six weeks later. Source: The making of Amazon Prime.

Git. Linus Torvalds started working on Git on April 3 2005. It was self-hosting 4 days later. On April 20 2005, 17 days after work commenced, Linux 2.6.12-rc3 was publicly released with Git. Source: LKML.

Apollo 8. On August 9 1968, NASA decided that Apollo 8 should go to the moon. It launched on December 21 1968, 134 days later. Source: Apollo Spacecraft Chronology.

Triple Whale. On Nov. 22, 2021, the Triple Pixel was launched...TBD.

“We’re going to make it happen. As God is my bloody witness, I’m hell-bent on making it work.” - Elon Musk



If you have any questions about the Triple Pixel or Triple Whale Dashboardjust slide into dem DMs. Thanks again fo all the support!

Have a whale of a day!

Cheers,

R