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How to Build a Community in 5 Simple Steps

In this comprehensive post, Chris Meade show you how to build a thriving community for your brand in 5 simple steps.

May 11, 2022
by
Chris Meade

Here's Why Performance Marketing Is Dead (And Brand Marketing Isn't)

In this post, Cody Plofker lays out an incredible breakdown of how performance marketing and brand marketing are evolving in the near future.

May 12, 2022
by
Cody Plofker

What Makes A Loyalty Program Successful? A 4-Point Checklist

In this post, get an easy-to-follow, four-step checklist to assess whether your brand would benefit from a loyalty program.

May 12, 2022
by
Alex Greifeld

💰3 Finance Concepts That Will Make You A Better Marketer

In this post, we break down three finance concepts that will make you a better marketer. Don't worry, we keep it simple AF.

May 13, 2022
by
Alex Greifeld

How to Run a Profitable A/B Testing Program in Marketing

You know the saying: always be testing. In this post, we walk you through common pitfalls of a/b testing programs in marketing (and how to avoid them).

May 16, 2022
by
Alex Greifeld

The 5 Biggest Time-Wasters in E-commerce 🤕

Read up on the five biggest (and most popular) time wasters in e-commerce so you can protect your precious time.

May 17, 2022
by
Alex Greifeld

Increasing Business Health With Total Addressable Market

In this post, you'll learn about total addressable market, or TAM, and how to leverage it to increase your business health.

May 19, 2022
by
Alex Greifeld

How to Set Killer Advertising KPIs

Too many advertisers have flawed advertising KPIs. In this post, we walk through how to set killer ad KPIs, as well as some common mistakes you should avoid.

May 17, 2022
by
Alex Greifeld

Introducing Triple Pixel PRO

We just beat ourselves at our own game. Triple Pixel has just been elevated to Triple Pixel Pro, where you now have access to the best in-class click attribution. Never miss a purchase again.

May 19, 2022
by
Saunder Schroeder

How Does eCommerce Work?

The explosive growth in e-commerce shows no signs of stopping. Find out how it works here.

Apr 20, 2022
by
Rabah Rahil

How To Build an E-Commerce Website from Scratch

Build an e-commerce website from scratch starting right now. Create the best online storefront for your business with this e-commerce website building guide.

Apr 20, 2022
by
Rabah Rahil

What Is Headless Ecommerce and What Are the Benefits?

Headless ecommerce is a growing trend in online commerce. Learn the benefits of headless ecommerce and how to implement them here.

Apr 20, 2022
by
Rabah Rahil

The Complete Guide to Measuring Customer Engagement

Every business owner needs to know how to measure customer engagement. In this guide, you will learn how to track your customers' engagement.

Apr 20, 2022
by
Rabah Rahil

Why Is Customer Engagement Important in Ecommerce?

Customer engagement is the process of making a brand or product interesting to customers. It is used to attract and retain new customers. Learn more here.

Apr 20, 2022
by
Rabah Rahil

A Basic Guide to Creating the Perfect Marketing Funnel

A strong marketing funnel is the most important element of any online business. Use these tips to lay a solid foundation for your online business.

Apr 20, 2022
by
Rabah Rahil

The Pros and Cons of Shopify vs. Squarespace

Squarespace and Shopify are two of the most popular website builders out there. We compare the two and give you the pros and cons of each.

Apr 20, 2022
by
Rabah Rahil

Learn From the Experts: Facebook Ad Examples

Are you looking to create Facebook ads? Then this post will provide you with great Facebook ad examples to inspire you. 

Apr 20, 2022
by
Rabah Rahil

The Ultimate Guide to Big Cartel vs. Shopify

Shopify and Big Cartel are two prominent names if you’re looking for an eCommerce platform. Which is better when comparing Big Cartel vs Shopify? Read on to find out!

Apr 20, 2022
by
Rabah Rahil

The Pros and Cons of Amazon vs. Shopify

Shopify vs Amazon — which is better for ecommerce? Here’s a detailed comparison that can help you discover which one is best for your business.

Apr 20, 2022
by
Rabah Rahil

The Pros and Cons of Woocommerce vs. Shopify

Woocommerce and Shopify are the two most popular ecommerce platforms in the world. This article will help you decide which one is right for you. 

Apr 20, 2022
by
Rabah Rahil

9 Steps To Take When Facebook Ads Are Not Converting

Have you had a problem with your Facebook Ads not converting? This article will show you how to fix your ads and boost your sales. 

Apr 20, 2022
by
Rabah Rahil

15 Top Shopify Themes To Try

Looking for a top-rated theme for your Shopify eCommerce store? We've rounded up 15 of the best. Here are a few of our favorites!

Apr 20, 2022
by
Rabah Rahil

What Is Shopify Dropshipping?

Are you thinking about starting an online store? Read on to learn more about Shopify dropshipping to determine if it’s a good fit. 

Apr 20, 2022
by
Rabah Rahil

Everything You Need To Know About LTV in Digital Marketing

LTV refers to the value of a prospect over their entire lifetime as a customer. We discuss customer LTV here in detail.

Apr 20, 2022
by
Rabah Rahil

How To Easily Calculate LTV

Customer lifetime value (CLV) is an essential metric in eCommerce. This article explains how measuring and improving your CLV impacts your company. 

Apr 20, 2022
by
Rabah Rahil

What Is Customer Retention?

Improving your customer retention rates is a cheap way to boost revenue. This article will teach you how to do it. 

Apr 20, 2022
by
Rabah Rahil

5 Actionable Tips to Make Money With Ecommerce

If you want to know how to make money with eCommerce, this article is for you. We explain the various eCommerce models, sales strategies, and more. 

Apr 20, 2022
by
Rabah Rahil

What Is a Good Conversion Rate?

Conversion rate is a critical metric for any eCommerce business to measure. This article describes the ins and outs of a good conversion rate.

Apr 20, 2022
by
Rabah Rahil

How To Calculate Customer Retention Rate

To succeed, your small business needs to know its customer retention rate. This article will teach you how to calculate and improve your CRR.

Apr 20, 2022
by
Rabah Rahil

What To Track in Terms of E-commerce KPI Metrics

If you want to learn more about tracking eCommerce metrics, this is your complete guide to mastering this key skill.

Apr 20, 2022
by
Rabah Rahil

Get Your Store’s AOV Blazing Ahead [Tips, Examples & More]

We have unearthed the secrets to increasing your AOV on your Shopify store. Read on!

Jan 10, 2022
by
Deb Mukherjee

7 Unequivocally Awesome Supermetrics Alternatives for Ecommerce Stores and Agencies

Supermetrics might be a great software but how does it fare for e-commerce stores when it comes to analytic dashboards? Let's find out.

Aug 1, 2021
by
Deb Mukherjee

Unbundling ROAS for Ecommerce Stores & the True Way to Measure Ecom Success

ROAS is, by far, the most crucial metric to measure an e-commerce store's paid ads investments. But is it truly the correct metric to track? Read on as we explore what ROAS is and why it isn't absolute.

Oct 17, 2021
by
Deb Mukherjee

🧜‍♂️ Decoding MER: Why It Matters & How to Track It

What MER allows you to do is abstract away attribution and answer the question: how many revenue dollars are being generated for every dollar in ad spend?

Dec 11, 2021
by
Rabah Rahil

🔮 Triple Pixel Beta: Let's Wrangle Attribution

The ability to track the performance of your paid media with confidence is at an all time low after Apple’s iOS changes (they’ve officially relegated 3rd party pixels to second class citizens).

Nov 23, 2021
by
Rabah Rahil

🤔 Why Would You Spend 48% of Your Revenue on Marketing?

I mean, a company spending 48% of revenue on marketing would spark anyone’s interest, right?

Nov 16, 2021
by
Logan Brown

🤓 Zero, First, Second, & Third Party Data

Strap in for a tour de force of writing today as we follow our marketing domestique, Logan B. up the mountain & into the abyss (or should we say “stages”) of data.

Dec 8, 2021
by
Logan Brown

💰LTV? More Like ALLTV - Always Looking at Lifetime Value

Customer Lifetime Value or LTV is your customer’s total value to your business. In the traditional world of eCommerce, we think of this in terms of revenue. “How much revenue has this customer spent with us since their first purchase?”

Oct 26, 2021
by
Logan Brown

👨‍🔬Intro to the Fogg Behavior Model

The thesis of the FBM states that for a target behavior to happen, three elements must be present simultaneously; motivation, ability and prompt.

Oct 12, 2021
by
Rabah Rahil

🤠 UTMs: The Good, The Bad and The Ugly

As the iOSpocalyse continues, UTMs have been a fantastic heuristic for performance at the campaign, ad set and ad level.Synthesizing different perspectives of the same events is a strong way to find out the “truth”. The closer to the “truth” you get the better you will become at deploying paid media.

Sep 28, 2021
by
Rabah Rahil

🥤 Introduction to Jobs to Be Done Framework

The unique attribute of JTBD is that consumers don’t buy products or services, they hire them to make their lives better. This life enhancement can manifest in three ways; functional, social, emotional or a mix of all three.

Sep 21, 2021
by
Rabah Rahil

🌵The Three Amigos: Mean, Median & Mode AOV Explained

After reading this essay you will gain a firm understanding of all three statistics and how they apply to purchase value.From that understanding, you will be able to construct an educated thesis about customer purchasing tendencies.

Sep 7, 2021
by
Rabah Rahil

📊 Your New Secret Weapon: Product Journeys, Sales Cycle & LTV Reports

Understanding the REAL economics of the business versus going off what the owner tells you will alleviate a lot of friction and misalignment down the road.

Aug 31, 2021
by
Rabah Rahil

🧑‍🌾 The Marketing Ecosystem Explained

A marketing ecosystem is the term we use to refer to all the efforts pertaining to customer acquisition, reactivation and retention. It is comprised of 9 distinct, yet interdependent parts.

Aug 24, 2021
by
Rabah Rahil

🔮 Triple Pixel: Everything You Need To Know

This is our big bet on attribution. Our thesis is the pairing of Triple Pixel and Triple Whale proper will become the Operating System for Ecommerce. It's a whale of dream, but what is life without big dreams.

by
Rabah Rahil

👑 3 ROAS to Rule Them All

The central thesis of ‘3 ROAS to Rule Them All’ is that attribution is and always will be broken. Therefore we need channel agnostic heuristics tied to a business objective to represent the health of our marketing ecosystem.

Aug 17, 2021
by
Rabah Rahil
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