In this comprehensive post, Chris Meade show you how to build a thriving community for your brand in 5 simple steps.
In this post, Cody Plofker lays out an incredible breakdown of how performance marketing and brand marketing are evolving in the near future.
In this post, get an easy-to-follow, four-step checklist to assess whether your brand would benefit from a loyalty program.
In this post, we break down three finance concepts that will make you a better marketer. Don't worry, we keep it simple AF.
You know the saying: always be testing. In this post, we walk you through common pitfalls of a/b testing programs in marketing (and how to avoid them).
Read up on the five biggest (and most popular) time wasters in e-commerce so you can protect your precious time.
In this post, you'll learn about total addressable market, or TAM, and how to leverage it to increase your business health.
Too many advertisers have flawed advertising KPIs. In this post, we walk through how to set killer ad KPIs, as well as some common mistakes you should avoid.
We just beat ourselves at our own game. Triple Pixel has just been elevated to Triple Pixel Pro, where you now have access to the best in-class click attribution. Never miss a purchase again.
The explosive growth in e-commerce shows no signs of stopping. Find out how it works here.
Build an e-commerce website from scratch starting right now. Create the best online storefront for your business with this e-commerce website building guide.
Headless ecommerce is a growing trend in online commerce. Learn the benefits of headless ecommerce and how to implement them here.
Every business owner needs to know how to measure customer engagement. In this guide, you will learn how to track your customers' engagement.
Customer engagement is the process of making a brand or product interesting to customers. It is used to attract and retain new customers. Learn more here.
A strong marketing funnel is the most important element of any online business. Use these tips to lay a solid foundation for your online business.
Squarespace and Shopify are two of the most popular website builders out there. We compare the two and give you the pros and cons of each.
Are you looking to create Facebook ads? Then this post will provide you with great Facebook ad examples to inspire you.
Shopify and Big Cartel are two prominent names if you’re looking for an eCommerce platform. Which is better when comparing Big Cartel vs Shopify? Read on to find out!
Shopify vs Amazon — which is better for ecommerce? Here’s a detailed comparison that can help you discover which one is best for your business.
Woocommerce and Shopify are the two most popular ecommerce platforms in the world. This article will help you decide which one is right for you.
Have you had a problem with your Facebook Ads not converting? This article will show you how to fix your ads and boost your sales.
Looking for a top-rated theme for your Shopify eCommerce store? We've rounded up 15 of the best. Here are a few of our favorites!
Are you thinking about starting an online store? Read on to learn more about Shopify dropshipping to determine if it’s a good fit.
LTV refers to the value of a prospect over their entire lifetime as a customer. We discuss customer LTV here in detail.
Customer lifetime value (CLV) is an essential metric in eCommerce. This article explains how measuring and improving your CLV impacts your company.
Improving your customer retention rates is a cheap way to boost revenue. This article will teach you how to do it.
If you want to know how to make money with eCommerce, this article is for you. We explain the various eCommerce models, sales strategies, and more.
Conversion rate is a critical metric for any eCommerce business to measure. This article describes the ins and outs of a good conversion rate.
To succeed, your small business needs to know its customer retention rate. This article will teach you how to calculate and improve your CRR.
If you want to learn more about tracking eCommerce metrics, this is your complete guide to mastering this key skill.
We have unearthed the secrets to increasing your AOV on your Shopify store. Read on!
Supermetrics might be a great software but how does it fare for e-commerce stores when it comes to analytic dashboards? Let's find out.
ROAS is, by far, the most crucial metric to measure an e-commerce store's paid ads investments. But is it truly the correct metric to track? Read on as we explore what ROAS is and why it isn't absolute.
What MER allows you to do is abstract away attribution and answer the question: how many revenue dollars are being generated for every dollar in ad spend?
The ability to track the performance of your paid media with confidence is at an all time low after Apple’s iOS changes (they’ve officially relegated 3rd party pixels to second class citizens).
I mean, a company spending 48% of revenue on marketing would spark anyone’s interest, right?
Strap in for a tour de force of writing today as we follow our marketing domestique, Logan B. up the mountain & into the abyss (or should we say “stages”) of data.
Customer Lifetime Value or LTV is your customer’s total value to your business. In the traditional world of eCommerce, we think of this in terms of revenue. “How much revenue has this customer spent with us since their first purchase?”
The thesis of the FBM states that for a target behavior to happen, three elements must be present simultaneously; motivation, ability and prompt.
As the iOSpocalyse continues, UTMs have been a fantastic heuristic for performance at the campaign, ad set and ad level.Synthesizing different perspectives of the same events is a strong way to find out the “truth”. The closer to the “truth” you get the better you will become at deploying paid media.
The unique attribute of JTBD is that consumers don’t buy products or services, they hire them to make their lives better. This life enhancement can manifest in three ways; functional, social, emotional or a mix of all three.
After reading this essay you will gain a firm understanding of all three statistics and how they apply to purchase value.From that understanding, you will be able to construct an educated thesis about customer purchasing tendencies.
Understanding the REAL economics of the business versus going off what the owner tells you will alleviate a lot of friction and misalignment down the road.
A marketing ecosystem is the term we use to refer to all the efforts pertaining to customer acquisition, reactivation and retention. It is comprised of 9 distinct, yet interdependent parts.
This is our big bet on attribution. Our thesis is the pairing of Triple Pixel and Triple Whale proper will become the Operating System for Ecommerce. It's a whale of dream, but what is life without big dreams.