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Learn From the Experts: Facebook Ad Examples
Originally Published:  
June 29, 2022

Learn From the Experts: Facebook Ad Examples

Averaging 3 billion active users per day, Facebook is home to many. Although the community is visible, marketing to them can be a challenge. 

Making the most of your Facebook ad campaign would help target the right audience with optimized Facebook Ads. Optimized ads are a great way to make the most of your PPC spending and see positive returns. 

So, what does a Facebook ad look like when optimized? This post will provide you with a collection of great Facebook ad examples if you’re looking for some inspiration. These brands have excelled in their Facebook marketing efforts and achieved their goals through them. So, let’s get to know them.

Great Facebook Ad Examples:

The following examples of Facebook ads will help you get started:

HelloFresh

HelloFresh is a meal kit delivery company that offers you an excellent Facebook ad example. You’ll notice one thing with Hello Fresh; not all videos ads have to be elaborate productions. The company uses dual video ads that make their ads successful, as they allow the rolling of two ads into one. 

For instance, HelloFresh uses a technique called slow motion. It involves the filmmaker physically moving an object and taking a picture in every new position. The playback of these photos in sequence produces the illusion that the images are moving.

Nike

Most of Nike’s business sells shoes and apparel to various market segments. Their call-to-action and benefits in their ads are clear from the outset. Their point of advertising is to get a message across to the intended people, and the people will jump at the offer.

Nike’s Facebook ads have a clear call to action. They ensure to feature their offer in as many places as possible since they know it is attractive. Additionally, their designs are simple. 

Your ads might be as simple as stating that you offer 50% off your products to people who know your brand. 

Starbucks

Starbucks sells beverages, foods, and other products in over 80 countries worldwide. In 2018, it received a silver IPA Effectiveness award for its social strategy, yielding an increased return of almost £4 for every £1 invested. 

Starbucks has continued to grow in the global market in the following years by expanding its social media campaigns.

For example, it once ran the following sponsored ads on Facebook:

  • Download the Starbucks app
  • Earn free drinks with Starbucks Rewards

Starbucks, a brand whose principal business is coffee, makes an unexpected choice by running an app install ad. Over the long term, a tie-dye frappuccino may not be as valuable for the company as an app download since it could encourage customer loyalty and increase purchases. 

Dollar Shave Club

There is nothing more creative and comedic than Dollar Shave Club’s branding. Their funny ads called “Our Blades Are F*** Great” are very recognizable. Despite its simplicity, this promo did exceptionally well. It led to an increase of 1.5x in subscribers.

Here’s what you can learn from Dollar Shaves Facebook ads:

  • Be consistent with your brand: People misunderstand Dollar Shave Club’s humor in their advertising. You do not need to incorporate it into your brand because they have success; stay true to yours.
  • Display the box’s contents: Your customers need to see all products bundled for sale together, whether subscription boxes or other bundles of products. An image says a thousand words, so many people decide based on visuals.

Spotify

There is nothing more creative and comedic than Dollar Shave Club’s branding. Their funny ads called “Our Blades Are F*** Great” are very recognizable. Despite its simplicity, this promo did exceptionally well. It led to an increase of 1.5x in subscribers.

Here’s what you can learn from Dollar Shaves Facebook ads:

  • Be consistent with your brand: People misunderstand Dollar Shave Club’s humor in their advertising. You do not need to incorporate it into your brand because they have success; stay true to it.
  • Display the box’s contents: Your customers need to see all products bundled for sale together, whether subscription boxes or other bundles of products. An image says a thousand words, so many people decide based on visuals.

Canva

With Canva, you are using Adobe illustrator with no design skills. If you haven’t upgraded your design before, it will be handy. Adding this ad to our list of Facebook ad examples is an excellent decision because they have fantastic ad copies and well-used text space.

Here’s what you can learn from Canva’s Facebook ads:

  • Motto ad copy: You can make people’s eyes pounce by using simple copy, like “give your feed a fetching new look.” Finding one that is relatable to your target audience is difficult, but finding one from your insights that is simple and makes sense could be game-changing.
  • Using the word FREE: Your copy should contain information about any free products or services you offer. Many people find free things appealing, and it’d be a shame if they weren’t aware of your software.

Calm

The ad campaign by Calm, called “Be Calm,” which has been running for several years, is very effective. It is an excellent example of an ad that showcases a product in action. Calm can easily showcase the benefits of their product through several videos that say, “do nothing for X seconds.” The advertising concept might seem difficult at first, but you can implement it quickly. It just requires a little creativity. 

For instance:

  • Do you have a seminar, book, or course for sale? - Instead of just selling your course, teach it with your ad.
  • Are you selling B2B SaaS products? Demonstrate it in action. Do not fluff up.

The best way to advertise a product is to showcase it!

Slack

One of the significant challenges customers face is the sheer volume of emails. Slack describes its product as a tool to cut through the inbox clutter and “organize your communication.” It is a good use of the before and after states.

Here’s what you can learn from Slack’s ads:

  • Maintain your branding: You want people to recognize your brand by looking at you over time.
  • Describe the issue you resolved: Slack makes its potential customers more curious by stating many business owners’ problems.

Lyft

Lyft’s Facebook ads are direct and to the point: “Get 50% off your first five rides.” Does this ad have a chance of succeeding?–Certainly! Headlines should be ultra-specific

They present a claim and a pledge. Specifically, include specific numbers showing what you can gain from the offer, how many people you can get it for, and how long you can take advantage of it.

Are you considering offering a discount to the first-time users who find you through the ads but not to the rest of the pack? You can achieve this by adding a unique promo code to your backend system that applies only to new customers - a practice employed by many ride-hailing companies and travel agencies.

The New Yorker

Slideshow ads work well because The New Yorker employs them in their ad campaigns. It gives a clean and straightforward offer, rather than cluttering its target audience with too many options. 

They support their overall brand tone through high-resolution visuals and clear copy that their customers directly receive their offer.

This ad is great because it’s Detail-oriented. There is nothing complicated about the New Yorker’s offer: twelve people reading twelve unique issues reinforce twelve weeks for 12 dollars. 

An essential aspect of the magazine’s brand is its scrupulousness.

How Do I Make an Effective Facebook Ad?

Ads that perform well usually have a few elements in common, and we’ll examine them down below:

Keep Things Short and Sweet

With Facebook ads, less is more. Most customers don’t shop sponsored posts on Facebook. Their goal is probably to socialize with family and friends, have a few giggles, and finish their day. 

If you need to succeed, you will need to catch their attention quickly so that they do not swipe past your advertisement. 

By integrating all your metrics to create effective targeted ads, you can do this. 

Be Concise

Facebook users scan fast. The average time it takes people to notice desktop ads is two to three seconds, while mobile advertising takes 0.4 seconds. Be sure your message is clear, concise, and short. Your ad will succeed if your copy and delivery are concise. 

You should follow specific rules when you write your headline and your description. Your readers may tune out if you don’t write a tight copy.

Include a Call-to-Action

A call-to-action button is an excellent tool for ensuring your audience understands which action to take after watching your Facebook Ad. Your CTA options will depend on the objective of your ad. Examples of CTAs include:

  • Book Now
  • Learn More
  • Shop Now
  • Download
  • Sign Up

Ace Your Landing Page

When taking people off of Facebook, such as when targeting Clicks to Websites or Website Conversions, directing them to a landing page is the best option.

Your audience will receive the most relevant information about your ad if you direct them to a specific landing page. 

It helps you measure ad performance and ROI while ensuring people take the path you wish rather than just bouncing away.

Hone In on Your Target Audience

The quality of your audience is more important than the size of your audience because the goal of Facebook advertising is engagement and conversions through the marketing ecosystem

You will not have good data to work with if you cast a wide net and include individuals who are not your target audience.

The Bottom Line 

The examples of some of the best Facebook ads above will give you some ideas on what you could try in your campaign, especially if your ads aren’t performing. 

At the very least, they should allow you to think about what you could do the next time you glance at Facebook on your lunch break.

We hope that you have gained a better understanding of what makes an effective Facebook ad through these examples. 

As the need for running them continues to grow, we can only imagine the new features Facebook might unveil for brands over the next few months.

Sources:

Company Info | Facebook

Dollar Shave Club | Facebook

Mobile Marketing Association Reveals Brands Need a “First Second Strategy” | MMA

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